Advertising display-stand



R. J. MORTON.

ADVERTISING DISPLAY STAND.

APPLICATION FHTED :umzs, 1920.

1,3 8,745. Patented Aug. 23, 1921.

2 SHEETS-SHEET l v jza MAM v7- R. J. MORTON.

ADVERTISING DISPLAY STAND.

APPLICATION FlLED JUNE 8, I920.

Patented Aug. 23, 1921.

2 SHEETSSHEET 2.

72. Jjd rzorz UNITED STATES PATENT OFFICE.

RUFUS J. MORTON, or GREENSBORO, NORTH cnRoLINA.

ADVERTISING nIsrLAY-srANn.

Specification of Letters Patent. Patented Aug. 23/1921-v Applicationfiled June 8, 1920. Serial No. 387,331.

To all whom it may concern:

Be it known that I, Runes J. MoRToN, a.

citizen of the United States of America residing at Greensboro, in thecounty of dullford and State-of North Carolina, have invented new andusefulImpro-vements'in Advertising Display-Stands, of which thefollowing is a specification.

The. object of the invention is to provide an attractive advertising ordisplay stand adapted for holding in spaced relation, advertising cardsor display signs, and having in connection therewith a movableindicating means and an .automatic signal for'directing attention to thestand to callthe attention of observers to the displayed signsco-incidentally with the operation of the indicating means with a.general purpose of emphasizing the subject matter of the signs toimpress the same upon the memory of the observer or beholder, and withthese 0bjects in view, the invention consistsin the construction andcombination of parts, of which a preferred embodiment is shown in theaccompanying drawings, wherein Figure l, is a front view of a displaystand embodying the invention.

Fig. 2, is an edge view of the same.

' Fig. 3, is a detail view showing the alarm mechanism.

Fig. 4, is a front view of a modified construction of the stand.

Fig. 5, is an edge view of the construction shown in Fig. 4.

The device consists essentially of a rack adapted for and provided withsuitable means for supporting advertising signs or cards, the signsupporting surface of the same being traversed by movably connectedelements actuatable either contlnuously or intermittently by a suitablemotor as of the wind driven or windmill type in connection with an alarmor signal mechanism actuatable at intervals to attract attention to thestand and hence through the indicating means to the signs supportedthereby. In the construction illustrated, in Figs. 1 and 2 and 3,inclusive, the rack 10 is provided with supporting board or surface 11which may be divided intospaces as indicated for the reception of thesigns or cards, said rack being adapted for location and erection at anysuitable vantage point as for example in front of a building or in anopening adjacent to the side walk or roadway or at cross roads; andmovably mounted to signs or cards supported by or attached.

thereto, are the indicating elements 12 conslsting in the constructionillustrated, of hands or pointers carried by an indicator 13 movableperpendicularly with relation to the rack in suitable guides 14.

A motorof the windmill type is indicated at 15, the same being providedwith a driving shaft 16 and with a crank 17 which is connected by a link18 with the up er end of a swivel rod 19 mounted in suitab e bearings20and 21, the frame work 22 which supports the wind wheel and its shaft16 being I carried by a revoluble head 23 mounted upon said swivel rodand extended to form a vane 24: by which the wind, wheel is maintainedinproper position to be actuated by the breeze regardless of thedirection in which it may be blowing. a The lower end of the swivel rodis connected with the upper end of the indicator bearing 13 by means ofa swivel joint 25.

Obviously in the rotation of the wind wheel a reciprocatory movement iscommunicated through the connecting means to the indicator bearing 13 tocause a corresponding movement of the indicator elements 12 to callattention to the contents of the signs or cards supported by the rack,and when the attention of the passers-by is to be called to the stand, abell 26 may be suspended in the frame 22 with a parallel spanning arm 27arranged in the path of an ear 28 carried by the shaft 16. Thus at eachrevolution of the wind wheel causing a reciprocatory movement of theindicator elements the bell is run to attract the attention which isthen specifically directed by the indicating means to the contents ofthe signs on the supportin rack.

in the modified construction illustrated in. Figs. 4 and 5, the signmember or rack 10 is substantially of the construction heretoforedescribed and the indicator elements 12 are supported by a pivotal arm13, fulcrumed as at 13 and geared by means of beveled pinions 29 to aspindle 19 mounted in. supporting bearings 20 and 21, while motion iscommunicated to said spindle through beveled gears 30 from a drivinshaft 16 carrying a wind wheel 15. An alarm bell 26* may also beemployed in connection with this form of the device to attract attentionto the signs and with the A described arrangement of parts, theindicator elements continuously traverse the surface of the rackdescribing a circular or orbital course with reference thereto.

It will be obvious that signs constructed as indicated may be producedat a relatively small cost and when erected will require no furtherattention other thanto change the signs from time to time in accordancewith the suggestions of the patrons and while it is preferable forreasons of economy to employ a wind motor, as a means for communicatingmotion to the movable indicat ing elements, it will be understood thatthis is a detail which is subject to modification in accordance with thepreferences of the dealer.

The invention having been described,-what is claimed as new and usefulis r 1. An. advertising display stand having sign supporting rack,indicating elements movably supported in operative relation" with thesurface of said rack, a common actuating means i for sald lndlcatmgelements,

and a wind motor having a swivel connect1on with sald means and a vaneto dis-- pose it in operatlve relation with the wind, v

whereby said elements may be actuated irresaid supporting bar and analarm mechanism consisting of a pendent bell having '"an elementarrangedin the depth of a tappet on the wind wheel shaft.

3. An advertising :display stand having a sign supporting rack, areciprocable bar mounted uponthe rack, ndicat1ng-elements consistlng ofpointers carried by the said bar and frame swiveled' upon therack, awind wheel mounted upon the frame and having a crank shaft, a swivel rodfor swiveled: connection at one end of said reclprocal bar and connectedatthe other end ing element.

In testimony whereof I aflix m signature. RUFUS Jr ORTON. v

-- with the crank shaft, a pendent "alarm bell 1 having an operating barorear on the crank: shaft for periodically engaging said operat

